{"id":9602,"date":"2022-02-21T09:25:33","date_gmt":"2022-02-21T09:25:33","guid":{"rendered":"https:\/\/old.sjobergs.se\/?p=9602"},"modified":"2022-02-21T13:39:56","modified_gmt":"2022-02-21T13:39:56","slug":"for-every-new-beginning","status":"publish","type":"post","link":"https:\/\/old.sjobergs.se\/en\/for-every-new-beginning\/","title":{"rendered":"New video: For every new beginning"},"content":{"rendered":"<p><span lang=\"EN-US\">This\u00a0<\/span><span lang=\"EN-US\">year<\/span><span lang=\"EN-US\">,<\/span><span lang=\"EN-US\"> we are celebrating 100 years and what could be a better <\/span><span lang=\"EN-US\">time<\/span><span lang=\"EN-US\">\u00a0to launch our\u00a0<\/span><span lang=\"EN-US\">new<\/span><span lang=\"EN-US\">\u00a0brand video. The video is an expression of our concept \u201ccreative joy for life\u201d, with the purpose\u00a0<\/span><span lang=\"EN-US\">of showing<\/span><span lang=\"EN-US\">\u00a0a rich variety of\u00a0the joy of\u00a0creativity. \u00a0<\/span><\/p>\n<p><span lang=\"EN-US\">Sj\u00f6bergs is an enabler of creative joy and has been since 1922. With\u00a0<\/span><span lang=\"EN-US\">this<\/span><span lang=\"EN-US\">\u00a0video, we want to portray\u00a0<\/span><span lang=\"EN-US\">that<\/span><span lang=\"EN-US\">\u00a0joy, but also highlight the role of Sj\u00f6bergs in the many creative people\u2019s lives. The essence of the video is that everything has a beginning.<b>\u00a0<\/b><\/span><span lang=\"EN-US\">It could<\/span><span lang=\"EN-US\">\u00a0be the start of a new project, the never-ending refinement, the exploration of a new expression or the art of doing your thing, over and over again.<\/span><\/p>\n<p><center><\/p>\n<div class=\"videoWrapper\"><iframe src=\"https:\/\/www.youtube.com\/embed\/SNGCgtbkT58\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div>\n<p><\/center><\/p>\n<style>\n.videoWrapper {\n  position: relative;\n  padding-bottom: 56.25%; \/* 16:9 *\/\n  height: 0;\n}\n.videoWrapper iframe {\n  position: absolute;\n  top: 0;\n  left: 0;\n  width: 100%;\n  height: 100%;\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>This\u00a0year, we are celebrating 100 years and what could be a better time\u00a0to launch our\u00a0new\u00a0brand video. The video is an expression of our concept \u201ccreative joy for life\u201d, with the purpose\u00a0of showing\u00a0a rich variety of\u00a0the joy of\u00a0creativity. \u00a0 Sj\u00f6bergs is an enabler of creative joy and has been since 1922. With\u00a0this\u00a0video, we want to portray\u00a0that\u00a0joy, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[354],"tags":[],"class_list":["post-9602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/posts\/9602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/comments?post=9602"}],"version-history":[{"count":4,"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/posts\/9602\/revisions"}],"predecessor-version":[{"id":9679,"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/posts\/9602\/revisions\/9679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/media\/9665"}],"wp:attachment":[{"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/media?parent=9602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/categories?post=9602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.sjobergs.se\/en\/wp-json\/wp\/v2\/tags?post=9602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}